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Cultural concept   Cultural concept

Cultural concept


Core concept: a group of people, one heart, one chicken, a lifetime



                    Create value for customers

                        Create development for the industry and harmony for the society


            Values: unity, pragmatism, honesty and innovation

                     vision Become China's first-class agricultural enterprise with a sense of social responsibility

                      Mission: to develop poultry industry and provide health and safety products for the society


                      Three culture: take the customer as the day, meet the needs of customers with high quality and perfect service

                To the sage as a teacher, continuous learning, progress, beyond

                     It is the right way to regard the elders as filial piety and to be filial to the world


               Business philosophy: food as the leading industry chain, broiler breeding as the core of the industrial chain

Breeding chicken is the guarantee of industrial chain and feed is the basis of industrial chain

Raising a chicken with heart and coordinated development of industrial chain



                Tactical objectives: adhere to the strategic direction of focusing on scale and supplemented by differentiation,

Relying on the advantages of the enterprise and the transformation of resources

Upgrading and going out to develop the new mode as an opportunity to speed up the incremental efficiency of enterprises

Talent concept: people oriented, ability first

Marketing concept: continuously create value for customers

Product positioning: to be the best supplier of yellow feathered chicken in China

Service concept: smile, carefulness, convenience and high quality